Airheads | ad algorithm

Producer

We came to Zach Tavel and Blinkink with the idea to create a series of Airheads ads featuring two strange characters that live inside our phones and fabricate ads based on audience’s interests.

There was also a giveaway portion of the campaign that doubles down the idea that our phones are listening to us. We bought sponsored ads that prompted the viewer to “Say Airheads” into their phone, and were then pointed to the website where they enter their information to redeem a code and receive free Airheads.